Encyclopædia Britannica Eleventh Edition - Wikipedia, the free encyclopedia: "he 1911 eleventh edition was assembled under the leadership of American publisher Horace Everett Hooper, and edited by Hugh Chisholm. Originally, Hooper purchased the rights to the 25-volume ninth edition and persuaded the British newspaper The Times to issue its reprint, with eleven additional volumes (35 volumes total) as the tenth edition, which appeared in 1902. Hooper's association with The Times ceased in 1909, and he negotiated with the Cambridge University Press to publish the 29-volume eleventh edition. Though it is generally perceived as a quintessentially British work, the eleventh edition had substantial American influences,[citation needed] not only in the increased amount of American and Canadian content,[citation needed] but also in the efforts made to give it a more popular tone.[citation needed] American marketing methods also assisted sales. Some 11% of the contributors were American, and a New York office was established to run that side of the enterprise.[citation needed]
The initials of the encyclopedia's contributors appear at the end of each article (at the end of a section in the case of longer articles, such as that on China) and a key is given in each volume to these initials. Some articles were written by the best-known scholars of the day, such as Edmund Gosse, J. B. Bury,"
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